wondertouch (Now Gen Arts)

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wondertouch is a software developer specializing in particle effects for the visual effects industry. wondertouch initially engaged Ambient PR to announce the company’s formation and its acquisition of the particleIllusion software line.

For more than four years, working closely with internal team members, Ambient PR created and managed a variety of strategic PR programs that proved successful in improving relationships for the company and its product line with key media and analysts resulting in widespread coverage of the company.

Taking a proactive stance we continued to reinforce the company’s growing momentum as an industry leader with key influentials until its acquisition by industry leader, Gen Arts.

“Since wondertouch’s establishment, Ambient PR provided us with strategic direction in all areas of our communication with the press and through their network of contacts secured editorial contacts for particleIllusion that positioned it as a leading effects software creation tool.

Ambient continued to handle numerous activities for us including product launches, media support and planning at industry trade shows, an ongoing editorial product review program, and an extensive customer relations program.

Vicky Gray-Clark is a reliable and professional resource who worked seamlessly with our internal team to consistently deliver results beyond our expectations, and pro-actively took the initiative to manage our communications even when we were too busy handling development issues.”

 

Alan Lorence
President, wondertouch
www.wondertouch.com