Nothing Real (Now Apple)

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Ambient PR provided strategic direction to this high-end compositing software provider from the company’s inception to its acquisition four years later by Apple Computer. Nothing Real initially engaged the services of Ambient PR to launch the first version of its then little-known Shake compositing software at the 1998 Siggraph Convention. Over the course of our engagement the company introduced a new line of products, established an international network of resellers, became an annual exhibitor at major conventions, sponsored major industry events, etc.

Ambient PR’s role became increasingly integral to Nothing Real’s communication efforts. As the result of a sustained PR effort, our efforts helped Nothing Real elevate its stature as a dominant industry player to the degree that Apple took notice.

“Ambient PR provided consulting services to Nothing Real from our early stage development to our acquisition four years later by Apple. Vicky Gray-Clark’s strategic efforts were instrumental in establishing a strong and credible media presence that helped us build relationships with key press and influencers, and garnering the company visibility in the US and global media outlets that mattered. Vicky is meticulous–great on follow through, and worked seamlessly with our internal team. I highly recommend her services, and look forward to the chance of working with her again.”

Allen G. Edwards
President, Nothing Real