iPi Soft, LLC is a leading Moscow-based developer of iPi Motion Capture, a markerless motion capture software technology that uses sophisticated image processing and computer vision algorithms to recognize and track the human body.

Ambient continues to provide a multi-tiered, strategic PR program for iPi Soft that has proven successful in establishing a U.S. presence for the brand. Over the past year Ambient has provided support for product launches and established a product review program. Our efforts have also extended into trade show support, signature event creation, promotional campaigns and introductions to key press and industry influencers. Taking a proactive stance, Ambient PR has also provided assorted marketing services to extend relationships for the company and its product line with key third parties in the digital content creation, post production and game development markets. The result: solid, focused press.

“iPi Soft contacted Ambient PR to initially help us integrate PR into our internal communications mix and gain traction for our motion capture technology primarily in the U.S. marketplace but they provided that and many other value added services. We have benefitted from their outstanding counsel and responsiveness in support of two new product launches and introductions to a number of key media and third party industry contacts. Vicky Gray-Clark is very accessible and her personability makes it easy to work with her and the Ambient PR team.”

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