CoreMelt, an Australian-based visual effects software developer, came to Ambient Public Relations to develop PR and branding strategies to expand presence for its comprehensive line of Mac-based video editing plug-ins.
Through a mix of activities including editorial outreach, product reviews, customer application stories, trade show support, webinar series creation, and more, Ambient created a targeted strategy aimed towards video professionals in entertainment, and press and industry influencers in both traditional and online media.
“CoreMelt was looking for a US-based PR agency with the right industry ‘know-how’ and contacts to bring the level of exposure for our expanded line of video editing plugins up a notch. Vicky Gray-Clark and Ray Ecke are a great team — incredibly well connected and a pleasure to deal with. They immediately understood our needs delivering editorial placements that resulted in new opportunities and increased sales.”