Cinnafilm is a pioneering developer of advanced film and video production tools. The company engaged Ambient to launch its new format conversion platform to the digital content creation community. Ambient’s efforts were event driven with dedicated trade show and special event support in advance of the SIGGRAPH and NAB conventions. We continued working with the company on the launch of several products with a multi-tiered PR program that built upon the initial credibility and excitement for Cinnafilm’s debut product line with production, film, post production and the general digital content creation industry trade press.
“Cinnafilm contacted Ambient while our product was in the development stages and Vicky was generous in offering advice that helped us to think about how to integrate public relations into the communications mix. Ambient hit the ground running and provided us with exceptional counsel that helped us successfully launch our product and communicate to key members of the entertainment press at both NAB and Siggraph. Vicky’s knowledge and contacts in the entertainment technology industry, especially the visual effects sector, have been especially helpful in introducing us not only to members of the press but leading us to key industry influencers as well as directing us to the right industry events, etc. We highly recommend Ambient to any company looking to gain traction in the entertainment technology space.”