New Zealand-based Character Animation Technologies is an early stage software developer dedicated to empowering artists with the industry’s most comprehensive, intuitive character animation tools. Ambient Public Relations was called on to promote the launch of the company’s cornerstone product, Character Animation Toolkit (CAT) in key markets worldwide.

Ambient implemented an aggressive PR campaign, including a 4-city media tour, extensive news bureau, trade show support and active product review campaign to communicate their message to film, video, broadcast and games development professionals.

“When we were looking to launch our CAT software in the U.S. we were referred to Ambient PR. Given a brief lead time, under her strategic direction, they prepared an entire press kit complete with product announcement, customer testimonials, company backgrounder and bios. In addition, through Vicky’s impressive contacts, she was able to coordinate a 4-city press tour with key computer graphics, animation and post production trade press. Vicky Gray-Clark is reliable and responsive. She is totally committed to achieving the best result possible. This, in conjunction with her extensive industry expertise, makes her an invaluable asset.”


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